Marketing 2014 17th Edition by Pride and Ferrell Test Bank

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Marketing 2014 17th Edition by Pride and Ferrell Solution Manual

Marketing 2014 17th Edition by Pride and Ferrell Solution Manual

Table of content:

Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.

  1. An Overview of Strategic Marketing.
  2. Planning, Implementing, and Evaluating Marketing Strategies.

Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.

  1. The Marketing Environment.
  2. Social Responsibility and Ethics in Marketing.

Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.

  1. Marketing Research and Information Systems.
  2. Target Markets: Segmentation and Evaluation.

Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.

  1. Consumer Buying Behavior.
  2. Business Markets and Buying Behavior.
  3. Reaching Global Markets.
  4. Digital Marketing and Social Networking.

Part 5: PRODUCT DECISIONS.

  1. Product Concepts.
  2. Developing and Managing Products.
  3. Services Marketing.
  4. Branding and Packaging.

Part 6: DISTRIBUTION DECISIONS.

  1. Marketing Channels and Supply-Chain Management.
  2. Retailing, Direct Marketing, and Wholesaling.

Part 7: PROMOTION DECISIONS.

  1. Integrated Marketing Communications.
  2. Advertising and Public Relations.
  3. Personal Selling and Sales Promotion.

Part 8: PRICING DECISIONS.

  1. Pricing Concepts.
  2. Setting Prices.

Product Details:

Language: English
ISBN-10: 1133939252
ISBN-13: 978-1133939252
ISBN-13: 9781133939252

Author: William M. Pride, Ferrell

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