Marketing 2014 17th Edition by Pride and Ferrell Test Bank
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Marketing 2014 17th Edition by Pride and Ferrell Solution Manual
Table of content:
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
- An Overview of Strategic Marketing.
- Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
- The Marketing Environment.
- Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
- Marketing Research and Information Systems.
- Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
- Consumer Buying Behavior.
- Business Markets and Buying Behavior.
- Reaching Global Markets.
- Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
- Product Concepts.
- Developing and Managing Products.
- Services Marketing.
- Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS.
- Marketing Channels and Supply-Chain Management.
- Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
- Integrated Marketing Communications.
- Advertising and Public Relations.
- Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
- Pricing Concepts.
- Setting Prices.
Author: William M. Pride, Ferrell
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